Singapore Cloud Provider, SecureAX acquires cloud solutions expert EN-Singapore Posted on March 8, 2018April 28, 2018 SecureAX is pleased to announce the acquisition of EN-Singapore, a cloud hosting & digital marketing solutions provider in Singapore for an undisclosed amount. It is a Google Partner and currently serves around 2000 public & private companies, including government and quasi-government entities in Singapore. EN-Singapore was established in 1999 as one of the pioneers of web hosting and domain name registration service providers in Singapore. Post year 2000 dot-com bubble, it foresaw Google as the only search engine to monopolise the industry therefore it helped the customers increase their online sales by becoming the early adopters of Google search engine optimization & marketing (SEO & SEM) and Google Adwords campaign management services. Before Facebook and Instagram became prominent, EN-Singapore was able to capitalise on social media marketing services too. By staying at the frontier of digital marketing technologies, some of the clients who trusted EN-Singapore for the past 20 years have prospered and grown successfully within the region. “For close to a decade, SecureAX has been working closely with EN-Singapore to provide end-to-end cloud solutions to our common customers, with SecureAX’s role on backend IT infrastructure while EN-Singapore’s role is more on customer-centric cloud & digital marketing solutions. The synergy is already there so the acquisition made perfect sense to us when the London parent company of EN-Singapore decided to divest out of the ASEAN cloud solutions business,” said Michael Foo, co-founder and Chief Financial Officer of SecureAX Pte Ltd. “Let’s imagine an entrepreneur wishes to digitise his business and products online. Instead of dealing with a software development house to create the website and smartphone app, a cloud provider to size & scale the infrastructure and another digital marketing agency to run the marketing campaigns, the entrepreneur can now speak to one of our consultants. We would deliver the complete, working cloud solution by the stipulated timeline while the entrepreneur focuses on his business. Gone are vendor miscommunications, budget overrun, technical hurdles and project management hassle faced by the same entrepreneur,” Michael further elaborated. Following the acquisition, SecureAX further strengthens its position as the leading cloud provider in Singapore, providing end-to-end cloud solutions in the likes of Infrastructure as a Service (IaaS) such as Managed Colocation and Cloud Servers in Singapore; Disaster Recovery as a Service (DRaaS); Enterprise Software as a Service (SaaS); Digital Marketing and Cloud Apps Development services. Clearly for any companies seeking to enhance their online or mobile presence, the end-to-end cloud solution enables SecureAX to serve in any, if not the entire cloud value chain.